CREATIVE DIRECTOR
CHROMA
BE THE NEXT
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What happens when you realize you haven’t been bold enough?
CREATIVE DIRECTION CAMPAIGN MANAGEMENT COPYWRITING
CREATIVE DIRECTION CAMPAIGN MANAGEMENT COPYWRITING
BE THE NEXT
This campaign was designed to position CCAD as the premier launchpad for creative careers in the region. Previous undergraduate enrollment campaigns lacked bold, direct language and specific claims, so this campaign took a more audacious approach.
Through user-generated content, forward-looking copy, and a visual language that evokes technology, confidence, and satisfaction, the campaign tapped into the psychology of prospective students looking to build a creative career.
This campaign was designed to position CCAD as the premier launchpad for creative careers in the region. Previous undergraduate enrollment campaigns lacked bold, direct language and specific claims, so this campaign took a more audacious approach.
Through user-generated content, forward-looking copy, and a visual language that evokes technology, confidence, and satisfaction, the campaign tapped into the psychology of prospective students looking to build a creative career.
Collaborators:
Tia Ramey, Strategist
Eryn Coughlan, Designer
Alex Delong, Designer
Seeun Do, Designer
Cameron Hughes, Designer
Tia Ramey, Strategist
Eryn Coughlan, Designer
Alex Delong, Designer
Seeun Do, Designer
Cameron Hughes, Designer