CREATIVE DIRECTOR
CHROMA
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CCAD PRESIDENT’S REPORT
CCAD BRAND IDENTITY
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How do you create consistency without killing creativity?
CREATIVE DIRECTION IDENTITY
CREATIVE DIRECTION IDENTITY
CCAD BRAND IDENTITY
Developing brand standards for an art and design school is a particularly difficult challenge that requires a balance between precision and creative freedom. The system needed to establish clear boundaries for consistency while leaving room for the students, faculty, and staff who bring the brand to life.
The result is a more cohesive look, feel, tone, and narrative for an institution with nearly 150 years of creative history.
Developing brand standards for an art and design school is a particularly difficult challenge that requires a balance between precision and creative freedom. The system needed to establish clear boundaries for consistency while leaving room for the students, faculty, and staff who bring the brand to life.
The result is a more cohesive look, feel, tone, and narrative for an institution with nearly 150 years of creative history.
Collaborators:
Eli Gamble, Designer
Eryn Coughlan, Designer
Tia Ramey, Writing support
Renee LeGendre, Writing support
Eli Gamble, Designer
Eryn Coughlan, Designer
Tia Ramey, Writing support
Renee LeGendre, Writing support