How do you make a year’s worth of impact feel like a story?
STRATEGY UI DESIGN
CCAD PRESIDENT’S REPORT
An annual digital account of CCAD’s accomplishments, stories, and impact. After metrics showed that engagement was down the previous year, the goal was to make this report more approachable and relevant to its audience. Through a more engaging UI experience, shorter stories, and a shifting focus to the future of CCAD’s campus, the report was rediscovered by its audience.
Visit the site here.
Collaborators:
Renee LeGendre, Writer