CREATIVE DIRECTOR
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How do you make a $20 million campaign feel personal?
ART DIRECTION STRATEGY
ART DIRECTION STRATEGY
HERE FOR CHANGE
When CCAD set out to raise $20 million for student support and campus enhancements, the campaign needed to remind the Columbus community that our city is what it is because of the drive and creativity of CCAD’s students, faculty, and alumni.
This video served as the anchor for the capital campaign’s digital presence and needed to resonate with everyone from prospective students to state legislators. The campaign ultimately exceeded its goal by more than $5 million.
When CCAD set out to raise $20 million for student support and campus enhancements, the campaign needed to remind the Columbus community that our city is what it is because of the drive and creativity of CCAD’s students, faculty, and alumni.
This video served as the anchor for the capital campaign’s digital presence and needed to resonate with everyone from prospective students to state legislators. The campaign ultimately exceeded its goal by more than $5 million.
Collaborators:
Nonfiction, Creative Direction
Jay Hubbard, Videographer and Editor
Darrin Faires, Videographer
Ronnie Mautner, Motion Graphics