CREATIVE DIRECTOR
CHROMA
BE THE NEXT
CCAD PRESIDENT’S REPORT
CCAD BRAND IDENTITY
YOUTH & COMMUNITY LEARNING
HERE FOR CHANGE
FATE
CCAD FASHION SHOW
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Vita
CHROMA
CREATIVE DIRECTION IDENTITY
CREATIVE DIRECTION IDENTITY
How can an event identity represent everything?
Chroma: The Best of CCAD is CCAD’s annual celebration of student work from across the college. The event’s identity needed to be tuned into contemporary visual and cultural trends, authentic to the student voice, and align with studio work across CCAD’s academic departments.
Inspired by the aesthetics of mechanical imperfection and the institution’s vibrant secondary brand color palette, the resulting design system is flexible enough to fit various mediums and situations, without losing its connection to the larger experience.
Collaborators:
Seeun Do, Designer
Katie Perdue, Designer
Chroma: The Best of CCAD is CCAD’s annual celebration of student work from across the college. The event’s identity needed to be tuned into contemporary visual and cultural trends, authentic to the student voice, and align with studio work across CCAD’s academic departments.
Inspired by the aesthetics of mechanical imperfection and the institution’s vibrant secondary brand color palette, the resulting design system is flexible enough to fit various mediums and situations, without losing its connection to the larger experience.
Collaborators:
Seeun Do, Designer
Katie Perdue, Designer